Consumer Purchase Intention in Fashion Apparel Industry on Authorized Channel and Gray Market.
碩士 === 輔仁大學 === 織品服裝學系 === 94 === The essential thoughts of this research are to make a thorough inquiry about how the consumers’ purchasing intentions will be moderated by authorized channels and gray markets when they face the both channels. Since the gray markets appeared, they have tormented man...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12339348736937142424 |