A Study of Store Images and Consumer Behavior of Sports Goods Chain Stores in Taipei
碩士 === 輔仁大學 === 體育學系碩士班 === 94 === This study aimed to realize store images and consumer behavior of sports goods chain stores in Taipei nowadays. In addition, it tried to uncover the differences between consumers’ demographics and patronage behavior, and between consumers’ demographics and store im...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11088913094731646226 |