The Study of Consumer Behavior in Metropolis Convenience Chain Stores

碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 94 === The purpose of this study is mainly to understand consumer behavior in metropolis convenience chain stores. Demography and lifestyle are independent variables. Dependent variables are consumer behavior and store selection. This study focuses on exploring relation...

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Bibliographic Details
Main Authors: Yu-Tzi Lin, 林育慈
Other Authors: Shao-Yao Huang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/49415390499167354211