The Influence of Cognitive Trust and Affective Trust on Perceived Value and Repurchase Intention - Using Marketing Mix as an Antecedent Variable
碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 96 === As the consumers become more concerned about their health, and their demand for individual healthcare increases, health food becomes valuable and popular. However, competition in the health food market has also become more intense. Thus, it has become an im...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77225085422372904317 |