Discovering the Online Game Customer Behavior and Customer Values Using Markov Chain Modeling and Association Rules

碩士 === 華梵大學 === 資訊管理學系碩士班 === 94 === The internet business is changed too fast to understand the interesting change of the customer. The customer relationship management is adopted in the enterprise to provide not only the intimate service to seize the hearts of customers, but also the core competit...

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Bibliographic Details
Main Authors: Ying-Chieh Wu, 吳盈杰
Other Authors: Chun-Te Chen
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/41352739666263236011