The Effects of Brand Awareness, Country Image and Product Price on the Consumers’ Perception Quality and Purchase Intention: A Study of College Students on Purchasing the Digital Camera
碩士 === 義守大學 === 工業工程與管理學系碩士班 === 94 === The free international trade and open market attract various products from different countries, abundant products not only satisfy the needs of the consumers, but also make the consumers to collect more information on making the best purchasing decision relati...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/27372621781669896134 |