The Evaluation Model of Brand Value：Take a Giant Company as an Example
碩士 === 義守大學 === 管理研究所碩士班 === 94 === During the process of knowledge-economy development, and in the wake of the growing influence of intangible assets on enterprise value, the evaluation of intangible assets has played an increasingly important role in evaluating organization operation. Among all o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76377015845829176247 |