The Influencing Factors for Selection International Marketing Channel
碩士 === 義守大學 === 管理研究所碩士班 === 94 === Marketing is supposed to drive business strategy. The marketers’ job is to research new opportunities for the company and carefully apply segmentation, targeting, and positioning (STP) to point a new business in the right direction. Since international marketing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10373955174275638556 |