Customer-Based Brand Equity–The Empirical Evidence on Mobile Phone Market
碩士 === 義守大學 === 管理研究所碩士班 === 94 === In marketing activity, the subject of how to build and maintain the brand, has been paid more and more attention. Lots of enterprises regard brand as its important business assets. Therefore, in the competitive market, it is important that how to make consumers un...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15112681438945402680 |