A Case Study of Brand Similarity Effects on Consumers’ Purchase Behavior — For Example of Kun Shan University
碩士 === 崑山科技大學 === 企業管理研究所 === 94 === In the competitive market, what makes consumers willing to pay higher prices for your products? The answer is “Brand”. But as the competition intensifies and the advertising cost increases, the introduction of new products is more risky than ever. Therefore more...
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| Format: | Others |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68297194026995543525 |