The Study on Corporate Images of Chain Bookstores:A Case of the Visual Images of Publications and Spaces of Eslite Bookstore

碩士 === 崑山科技大學 === 視覺傳達設計研究所 === 94 === A good corporate image can easily win customers’ affirmation, highlight its style and characteristics, and divide itself form other competitors. The study focuses on the covers of “Eslite Reader” and the activity manuals of Eslite Bookstores in the areas of Chi...

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Bibliographic Details
Main Authors: ChuChen-yi, 朱陳毅
Other Authors: Sue-ya Huang
Format: Others
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/73521111070395332399