A Study of Two-Stage Customer Value Analysis Model

碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 94 === According to the investigation of the domestic direct marketing business by fair trade commission, executive yuan, R.O.C. at 2004, the highest business volume of the top 16 direct marketing enterprises which are 41.365 billion dollars overall. The volume is m...

Full description

Bibliographic Details
Main Authors: Li-Yu Wang, 王麗玉
Other Authors: Hui-Chung Yeh
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/jj58a7