A study of Consumers' Preferences Related to Product Attributes of Mobile Phone

碩士 === 龍華科技大學 === 商學與管理研究所碩士班 === 94 === A Study on Consumers' Preferences of Product Attributes of Mobile Phones Through one-way ANOVA and Chi-square analysis, this study will segment the market of mobile phones by using consumer purchase decision process model as conceptual framework, by usin...

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Bibliographic Details
Main Authors: Lun,meei-run, 劉美汝
Other Authors: Huang,Sheng-Shiung
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/70945671249313379440