A study of Consumers' Preferences Related to Product Attributes of Mobile Phone
碩士 === 龍華科技大學 === 商學與管理研究所碩士班 === 94 === A Study on Consumers' Preferences of Product Attributes of Mobile Phones Through one-way ANOVA and Chi-square analysis, this study will segment the market of mobile phones by using consumer purchase decision process model as conceptual framework, by usin...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2007
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Online Access: | http://ndltd.ncl.edu.tw/handle/70945671249313379440 |