The Influence of Country-of-Origin and Characteristics of Variety on Apple-Purchasing Behavior

碩士 === 嶺東科技大學 === 國際企業研究所 === 94 === The purpose of this study was to understand the apple-purchasing behavior between different expense custom and individual attribute. The research instrument “the scale of determining factors on the apple-purchasing behavior” was administered and 412 valid samples...

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Bibliographic Details
Main Authors: Liao, Chun-Mei, 廖春美
Other Authors: Liao, Wu-Cheng
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/57051834203484860211