The Influence of Country-of-Origin and Characteristics of Variety on Apple-Purchasing Behavior
碩士 === 嶺東科技大學 === 國際企業研究所 === 94 === The purpose of this study was to understand the apple-purchasing behavior between different expense custom and individual attribute. The research instrument “the scale of determining factors on the apple-purchasing behavior” was administered and 412 valid samples...
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ndltd-TW-094LTC003200052015-10-13T10:38:05Z http://ndltd.ncl.edu.tw/handle/57051834203484860211 The Influence of Country-of-Origin and Characteristics of Variety on Apple-Purchasing Behavior 來源國及品種特性對消費者購買蘋果行為決定之影響 Liao, Chun-Mei 廖春美 碩士 嶺東科技大學 國際企業研究所 94 The purpose of this study was to understand the apple-purchasing behavior between different expense custom and individual attribute. The research instrument “the scale of determining factors on the apple-purchasing behavior” was administered and 412 valid samples were obtained by sampling. Descriptive statistic, t-test, one-way ANOVA, and Scheffe test were utilized for data analysis. Within the scope of this study, the following conclusions were derived: 1.The determining factors on the apple-purchasing behavior can be apart to five factors: health, characteristics of variety, price, purpose, country-of-origin (by important degree order). 2.For the important degree on the characteristic of variety, there exists significant difference among the consumer with different marketing channel, the choice way, information, the family population number, the purchase frequency, the purchase quantity, purpose, the advertisement image and the advertisement effect. 3.For the important degree on the factor of country-of-origin, there exists significant difference among the consumers with different choice way. Liao, Wu-Cheng 廖武正 2006 學位論文 ; thesis 83 zh-TW |
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碩士 === 嶺東科技大學 === 國際企業研究所 === 94 === The purpose of this study was to understand the apple-purchasing behavior between different expense custom and individual attribute. The research instrument “the scale of determining factors on the apple-purchasing behavior” was administered and 412 valid samples were obtained by sampling. Descriptive statistic, t-test, one-way ANOVA, and Scheffe test were utilized for data analysis. Within the scope of this study, the following conclusions were derived:
1.The determining factors on the apple-purchasing behavior can be apart to five factors: health, characteristics of variety, price, purpose, country-of-origin (by important degree order).
2.For the important degree on the characteristic of variety, there exists significant difference among the consumer with different marketing channel, the choice way, information, the family population number, the purchase frequency, the purchase quantity, purpose, the advertisement image and the advertisement effect.
3.For the important degree on the factor of country-of-origin, there exists significant difference among the consumers with different choice way.
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author2 |
Liao, Wu-Cheng |
author_facet |
Liao, Wu-Cheng Liao, Chun-Mei 廖春美 |
author |
Liao, Chun-Mei 廖春美 |
spellingShingle |
Liao, Chun-Mei 廖春美 The Influence of Country-of-Origin and Characteristics of Variety on Apple-Purchasing Behavior |
author_sort |
Liao, Chun-Mei |
title |
The Influence of Country-of-Origin and Characteristics of Variety on Apple-Purchasing Behavior |
title_short |
The Influence of Country-of-Origin and Characteristics of Variety on Apple-Purchasing Behavior |
title_full |
The Influence of Country-of-Origin and Characteristics of Variety on Apple-Purchasing Behavior |
title_fullStr |
The Influence of Country-of-Origin and Characteristics of Variety on Apple-Purchasing Behavior |
title_full_unstemmed |
The Influence of Country-of-Origin and Characteristics of Variety on Apple-Purchasing Behavior |
title_sort |
influence of country-of-origin and characteristics of variety on apple-purchasing behavior |
publishDate |
2006 |
url |
http://ndltd.ncl.edu.tw/handle/57051834203484860211 |
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