A Study of the Knowledge Management,Marketing Strategy and Customer Relationship Management for Impact to Organizational Performance in The Case of Fortune Motors

碩士 === 立德管理學院 === 國際企業管理研究所 === 94 === This thesis wants to study knowledge management , marketing strategy and customer relationship management the structure between the three for organizational performance to be related and influence mainly, and do an intact discussion ; Verification hoping to stu...

Full description

Bibliographic Details
Main Authors: Zhong-Jia Ma, 馬忠甲
Other Authors: Wen Jen Han
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/86127553598636345566