The Study of the Insurance Product Advertisement Affecting Impulsive Consumption Behavior in T-Commerce
碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 94 === In recent years, the prevalence of virtual channels brings infinite possibility to the development of business applications and meanwhile provokes corporations to start thinking differently. In view of the dramatic growth of TV shopping industry, the transforma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zhxam2 |