Discussion of Consumer’s Purchase Tactics of Product Attributes and Brand Equities: Example by Instant Noodles Consumers
碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 94 === In the end of 2002, Master Kong held his popularity in china and cooperated to advertisements making the instant noodles market popular and the market share is more than 20% for a time. And he pushed on the market value of instant noodles to 10 billion and brou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zgnhm9 |