The study in service quality of E-commerce with consumer’s purchasing intention – The case study in automobile industry

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 94 === This research wanted to understand the service quality of E-commerce affect the consumer’s purchasing intention and when product character is different , the consumer’s purchasing intention will be changed whether by involvement of consumer and the variable in...

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Bibliographic Details
Main Authors: SHIH-YUEH CHANG, 張世岳
Other Authors: Rue-Hung Chang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/g4te7c