The Effects of E-Service Quality on Customer Satisfaction and Behavioral Intentions – Perceived Quality of Product and Degree of Involvement as Moderators
碩士 === 銘傳大學 === 國際企業學系碩士班 === 94 === The report of MIS said the scale of Taiwan market grew up 60 percent than 2003 in 2004. E-service quality has becomed very important factor for e-shop. But I think perceived quality of product and degree of involvement will effect the relation of e-service qualit...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96x4f5 |