A Study of Purchase Intention and Pricing Strategy of Online Music

碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 94 === Online music has already become the mainstream music in recent years. In USA and Europe online music is going to a new age. But there is a different condition in Taiwan. Leaking the constraint of law, the consumers of Taiwan like to use P2P(peer-to-peer) and dow...

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Bibliographic Details
Main Authors: Suei-Bin Huang, 黃穗斌
Other Authors: Chung-Yang Liu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/dwsdx4