A Study of Purchase Intention and Pricing Strategy of Online Music
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 94 === Online music has already become the mainstream music in recent years. In USA and Europe online music is going to a new age. But there is a different condition in Taiwan. Leaking the constraint of law, the consumers of Taiwan like to use P2P(peer-to-peer) and dow...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2006
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Online Access: | http://ndltd.ncl.edu.tw/handle/dwsdx4 |