Relationship Between Organizational Identity, Organizational Image and Organizational Citizenship Behavior：A Case Study of Eastern Broadcasting Corporation
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 94 === With the impacts of globalization, digitization, and media convergence, the media market is rapidly becoming more competitive. Since management of organizational identity, organizational image and organizational citizenship behavior is a good way to sustain orga...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/9bsjym |