A Study for Factors Influencing the Product Placement of Taiwan TV Advertising Department
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 94 === “Product placement” is a common technique in media contents. The Advertising and marketing practitioners have employed “Product placement” to promote products or merchandises. “Product placement” has become a hot issue in Taiwan. The purpose of this study is to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hgzrp9 |