A Study of the influence of Store Atmosphere on Perceived Value and Brand Relationship Quality in Taipei Cinema
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 94 === This research aims to realize the influence of Store Atmosphere on Perceived Value and Brand Relationship Quality in Taipei Cinema. Through managing the store atmosphere, a store can create a characteristic consuming condition, keep nice relationships with custo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b28zdc |