The effect of limited edition on consumers'' purchase decision
碩士 === 銘傳大學 === 經濟學系碩士班 === 94 === Abstract The product characteristics will affect consumer demand for goods, proposed and tested by Ladd and Suvannunt (1976). The firm will attract the consumer s’ attention by the characteristics of the limited edition. The product characteristics of the limited...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2006
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Online Access: | http://ndltd.ncl.edu.tw/handle/g86j29 |