The effect of limited edition on consumers'' purchase decision

The effect of limited edition on consumers'' purchase decision

碩士 === 銘傳大學 === 經濟學系碩士班 === 94 === Abstract The product characteristics will affect consumer demand for goods, proposed and tested by Ladd and Suvannunt (1976). The firm will attract the consumer s’ attention by the characteristics of the limited edition. The product characteristics of the limited...

Full description

Bibliographic Details
Main Authors:	Ya-Timg Chan, 詹雅婷
Other Authors:	Shu-Fen Shen
Format:	Others
Language:	zh-TW
Published:	2006
Online Access:	http://ndltd.ncl.edu.tw/handle/g86j29

Similar Items

The Effects of Brand Image and Signal of Limited-edition on Consumers’ Purchase Decision Making
by: Hung Chang, et al.
Published: (2010)

Industries' Limited-edition Strategy and Consumers' Purchase Decision：An Analysis from Limited-edition Signal Perspetcive
by: Wei-Lin Lin, et al.
Published: (2007)

The Influence of Scarcity Effect of Limited-Edition Strategy on Consumers’ Purchase Intention
by: Tai-YunCheng, et al.
Published: (2012)

The Impact Of Product Scarcity On Consumers’ Purchase In Tention Of Limited Edition
by: Sun, Tzuhui, et al.
Published: (2012)

Investigation on the Consumption Psychology of Consumer’s Purchase of Limited-edition Sports Goods
by: Hsiao Po Chi, et al.
Published: (2006)

The Strategy of Signaling Limited Edition, Consumers’ Need for Uniqueness, and Purchase Intention
by: Chen, Ying Hsuan, et al.

How limited edition products advertisements effect consumers'' purchase intentions
by: Chiao Lin, et al.
Published: (2017)

A Study of the Influence of Purchasing Involvement on Purchasing Decision Behavior for Mobile Phone Consumers - The Case of Taipei Area
by: You Tin - Ya, et al.
Published: (2008)

Empirical Study: The Effect of Multi-Edition Product Strategy on Consumer Decision-Making in Purchasing
by: Ji-Wei Huang, et al.
Published: (2016)

The Consumers Purchase Decision of Chained Convenient Store at School Campus
by: Ya-Li Yang, et al.
Published: (2009)

Consumer Purchase Willingess Under Time-limited Promotions
by: 黃雅玲

Consumers' Purchasing Decisions of Micro-plastic Surgery
by: Lee,Yachi, et al.
Published: (2013)

The Relationships Between the Endorser’s Credibility on Brand Image and Purchase Intention- The Moderating Effect of Product Involvement
by: Ya-Ting Chan, et al.
Published: (2010)

Exploring the Effects of Limited Edition of Co-Branded Product on Consumers'' Attitude Toward Brand and Purchase Intention
by: Tzu-Chieh Lin, et al.
Published: (2011)

Analyzing consumer purchase decision by AHP and TOPSIS
by: Ya Jie Li, et al.
Published: (2016)

Consumer Involvement Type and Purchasing Decision：Example of Fresh Cut Flower Marketing
by: YANG,YA-SZU, et al.
Published: (2019)

Effects of Calorie Labeling on Consumers Purchasing Decisions
by: Lin, Wei-Ren, et al.
Published: (2011)

The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES
by: HSU,WEN-SHUO, et al.
Published: (2014)

The Study of the Key Factors of Purchasing Decisions of Consumer Perspectives on Price in Selecting Private Brands
by: YU,YA-YIN, et al.
Published: (2014)

The Effects of Electronic Word-of-Mouth on Consumer Purchase Decisions-Comparing Facebook with Blog
by: Cherng, Wan-Ting, et al.
Published: (2011)

The Study of Consumer’s Pre-purchase Regret and Reluctant of Purchase
by: TSAI,YUN-YA, et al.
Published: (2016)

A Study on High-technology Product Characteristics, Perceived Risk and Purchasing Decision Process from the viewpoint of consumer
by: James Chan, et al.
Published: (1999)

A Study of the Relationship among Lifestyles, Purchasing Motivation and Purchasing Decision – Take Primary School Teachers Purchasing Child books as Example
by: Ya-Ting Hsu, et al.
Published: (2014)

The Effect of Limited Edition Signals on Purchase Intention: The Moderating Role of Brand Attachment
by: TSAI, TZUNG-YOU, et al.
Published: (2019)

The Influence of Word-Of-Mouth of Blogs on the Purchase Decision of Mobile Phones：An example of Taipei City Consumers
by: Hu, Ya-Ting, et al.
Published: (2011)

The effects of minimum purchase requirement promotion on consumers' purchase decisions and price perceptions
by: Yeh, Nai Chi, et al.
Published: (2010)

The Influence of Endowment Effect on the Consumer’s Fashion Purchasing Decision
by: LUYINGJIN, et al.
Published: (2014)

The Effects of Comparative Word-of-Mouth on Consumer Purchase Decision
by: Yin Chang, et al.
Published: (2013)

The moderating effect of brand strategy on consumer purchase decision.
by: Yu-Chia Chang, et al.
Published: (2004)

The Effects of Electronic Word-of-Mouth on Consumer Purchase Decision
by: Jen-tzu Shueh, et al.
Published: (2009)

The effects of promotional framing on consumers’ purchasing decision process
by: Chia-Ling Wang, et al.
Published: (2002)

The Effect of Free Shipping Method on Consumers’ Purchase Decisions
by: Yi-Jing Cheng, et al.
Published: (2013)

The effect of cosmetics packaging design on consumers' purchase decisions
by: Medina, I.G, et al.
Published: (2018)

The effect of the presence of e-commerce on consumer purchasing decisions
by: Ida Zuniarti, et al.
Published: (2021-01-01)

Consumer Trust as the Antecedent of Online Consumer Purchase Decision
by: Anas Hidayat, et al.
Published: (2021-03-01)

Mazaraat Cheese Consumer Purchasing Decision
by: Indah Ria Lestari, et al.
Published: (2020-05-01)

Consumer pre-purchase decision taxonomy
by: Karkkila, H. (Harri)
Published: (2008)

Discussion on Product Attributes and Lifestyle Influencing Consumers' Decision Making on Purchasing Behavior - Sleepy Product as an Example
by: Chen Ya-ju, et al.
Published: (2005)

A Study for Purchase Decisions and Purchase Intention of Consumers for Automobile Insurance.
by: You-chung Hsieh, et al.
Published: (2006)

Decision Models of Green Purchasing for Retailers- Consideration of Consumers’ Purchase Intention
by: Hsin-Chiao Chiu, et al.
Published: (2012)