The Art Licensing Strategy of Museums: An Empirical Analysis from the Resource-based View

碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 94 === Museums around the world were facing an embarrassing management manner, due to the reasons of financial cut back from the governments and the decreasing funding subsidies from the society. Under these impacts, many museums have started to open up new sources o...

Full description

Bibliographic Details
Main Authors: Ying-Hsin Chiu, 邱盈心
Other Authors: Chun-Hung, Huang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/3px75m