The Marketing Model of Information Goods via the channel of e-paper

碩士 === 銘傳大學 === 資訊管理學系碩士班 === 94 === The emergency of the Electronic Newspaper has brought new business opportunities to companies. Not only does the Electronic Newspaper delivery the real time information, but also innovate an interactive type of communication, which contacts consumers positively t...

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Bibliographic Details
Main Authors: Hsin-Ju Chu, 朱新如
Other Authors: Yung-Sun Lee
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/78839120457380619639