The Endorsing Effect of the Umbrella Brand of Financial Holdings Corporations
碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 94 === Because the financial circles in Taiwan were protected thoroughly by the government, the distinction between products and services was not so noticeable. Also, the lacking of competitions and diversity makes the decision stratum overlook the weight of brand an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wae5x5 |