Exploring the Criteria of Evaluation and Selection for the Brand Licensee.
碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 94 === With the coming of globalization age, enterprises face higher and higher competition than ever. How can they outstand than others? A lot of enterprise chooses to build their owned brand. Brand building requires huge enterprise resources investment it is usuall...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8t4bwt |