Exploring the Criteria of Evaluation and Selection for the Brand Licensee.
碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 94 === With the coming of globalization age, enterprises face higher and higher competition than ever. How can they outstand than others? A lot of enterprise chooses to build their owned brand. Brand building requires huge enterprise resources investment it is usuall...
Main Authors: | Chih-Cheng Chiang, 江致澄 |
---|---|
Other Authors: | Chun-hung Huang |
Format: | Others |
Language: | zh-TW |
Published: |
2006
|
Online Access: | http://ndltd.ncl.edu.tw/handle/8t4bwt |
Similar Items
-
The Development of The Key Success Factors for Brand Licensee Enterprise –Based on Taiwanese Fashion Brand Licensee
by: Hung-Yi Cheng, et al.
Published: (2010) -
The emergency of the interdisciplinary approach in licensee courses
by: Franciele Pires Ruas, et al.
Published: (2019-09-01) -
Firearms Licensee Characteristics Associated with Sales of Crime-Involved Firearms and Denied Sales: Findings from the Firearms Licensee Survey
by: Garen J. Wintemute
Published: (2017-10-01) -
The Study of The Principle of Licensee Estoppel of The United States
by: Heng-Yi Su, et al.
Published: (2009) -
Perspectives on community service responsibility of broadcast licensees /
by: Adams, Anthony Andrew
Published: (1971)