The research for Marketing strategy of Kinmem kaoliang liquor in Mainland china

碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 94 === Following the steps of Taiwan joining WTO (World Trade Organization)、implementing tobacco-liquor tax law、cancelling tobacco-liquor monopoly system, such market’s competition has reached a fervent level. At present the 70% of turnover in KKL(Kinmen kaoliang liq...

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Bibliographic Details
Main Authors: Chia-Chen Li, 李嘉珍
Other Authors: Chien-Wei Cheng
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/yneb34