A Study of Branded Product Pleasure-Mobile Phone as an Example
碩士 === 銘傳大學 === 設計管理研究所碩士班 === 94 === With the rapid change of information and improvement of quality of life, consumers are not satisfied with basic needs of product function but desire for pleasure experience in the consumer society. In such circumstance, brand could provide assure of quality, sim...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4zfe7a |