The Effects of Advertising Exposures on POP Advertisement

碩士 === 銘傳大學 === 設計管理研究所碩士班 === 94 === Marketing activity is one of the main methods of advertisement strategy. Sales promotion is a part of marketing activity, and POP advertisement is an element of sales promotion. Anything that was used in commercial market or supplied messages about products, and...

Full description

Bibliographic Details
Main Authors: Da-Gang Lee, 李達港
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/f3t85q