Product Design Strategy in the New Product Development

碩士 === 銘傳大學 === 設計管理研究所碩士班 === 94 === In recent years, design has become one of the main focuses for global businesses, and a very important instrument in raising competitiveness edge. Businesses use new product development to increase profits and brand value. Hence, design strategy will play a very...

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Bibliographic Details
Main Authors: Chia-Ying Lu, 呂佳穎
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/6r3rk8