The Influence of Experiential Marketing on Experiential Value and Satisfaction-An Example of Paint-ball Activity
碩士 === 明道大學 === 管理研究所 === 94 === Owing to the growth of national economy and the transformation of socioculture, the demands on leisure activities have been growing dramatically in recent years. develops to fast and social type changed. It is also noticeable that the concept of experiential marketin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90730886429861574018 |