A study on the Relationships Among Experiential Marketing, Perceived Values and Brand Equity
碩士 === 明道管理學院 === 管理研究所 === 94 === 【Abstract】 Department stores have been playing an important role in retailing industry in Taiwan. In facing fierce competition, more and more practitioners have recognized and tried to build up the power of brand image of stores. At the same time, the concept of ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05025581567986866612 |