「Consumer Oriented Relationship Management 」－Research on the Value of Network-based Consumption Information to Consumption Decision under the Consumer Expected Utility
碩士 === 國立政治大學 === 企業管理研究所 === 94 === The front cover title of The Econonist magazine (April of 2005) read ' Power at last-How the internet means the consumer really is king (and queen). ' Consumers can obtain more valuable consumption information whenever and wherever in the internet, th...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16873886426744607048 |