Market entry strategies for craft beer imports and microbreweries in the Taiwan
碩士 === 國立政治大學 === 國際經營管理碩士班 === 94 === The Taiwan beer market first caught my attention from a consumer’s perspective.Having frequently visited Portland, Oregon, the craft beer capital of the United States with more than 25 brewpubs and microbreweries, I became aware of many exceptional products tha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13635833526731918270 |