性別差異及生活型態對線上遊戲使用者消費行為之影響研究
碩士 === 國立政治大學 === 廣告研究所 === 94 === On-line game industry is the key industry of digital content development in Taiwan. With the increasing categories of the on-line games, segmenting the consumers becomes an important subject. The study focus on how gender and lifestyle factors affect consumer behav...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36194463116468694331 |