電視收視調查資料於節目編排運用之探討-以綜合頻道週間黃金時段為例-
碩士 === 國立政治大學 === 廣播電視學研究所 === 94 === In Taiwan, most of TV Channels prefer the analysis of the business-orientated information about the application of TV Rating. In program-orientated information, the program rating of total audience does not consist with the target setting of the advertising agen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59285979060315445708 |