A Study on Online Purchase Behaviors and Value of Expectancy of Phalaenopsis Consumers

碩士 === 國立中興大學 === 農業推廣教育研究所 === 94 === The Phalaenopsis is one of the best agricultural products loved by a lot of people and sold abroad extensively. Use of the Internet on marketing Phalaenopsis has increased consumers’ purchasing choices and changed the trading environment. In the current study,...

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Bibliographic Details
Main Authors: Cheng-Ho Yu, 余正和
Other Authors: 陳姿伶
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/56814828169769248014