Exploring the Decision Path Based on Brand Equity of Consumer Perception: An Example of Sport-Good Website
碩士 === 國立勤益技術學院 === 企業管理系 === 94 === People persuading the sports and leisure trend are accustomed to wear sport and leisure goods. Meanwhile, the frequency that consumers use worldwide web as a tool to search sport and leisure related information has increased. Hence, how to design the website cont...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58379419923187526154 |