Reforming Brands - A Design-based strategy

碩士 === 國立成功大學 === 工業設計學系碩博士班 === 94 === Epoch-making “design” seeks the uniqueness of the product and the sustainable competitiveness. A brand combines the core values of corporate development and product service. Innovative products with good design models can convey unique brand identification to...

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Bibliographic Details
Main Authors: Wen-Yu Hsu, 許文瑜
Other Authors: Shuo-Fang Liu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/05548545199459931300