The Influence of Brand Image、Service Quality and Sales Promotion on Consumers’ Purchasing Behavior – The case of gas stations
碩士 === 國立成功大學 === 企業管理學系專班 === 94 === The number of gas stations in Taiwan has exceeded 2,500 so far. To ensure their survival in this ever more cut-throat marketplace, gas station operators are making an all-out effort to develop their competitive edge. Besides boosting brand images to vie for con...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57347904465645102207 |