A Study of the Influence of Brand Personality and Corporate Crisis Communication on Consumer Brand Attitude
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 94 === As the open media, free speech, and consumers’ self consciousness develop, corporate crises occur more and more frequently, and the impact is getting more and more significant. In crises, impacts to brands are concerned by many larger corporations. However, re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49303716061057996152 |