The Influences of Internal Marketing on Organization Citizenship Behavior
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 94 === Internal marketing (IM) has been a new and developing research topic recently. It is defined as promoting the company, as a product, to its employees. IM targets all the staff in the firm, developing employees’ customer-oriented behavior through traditional ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87968805907674893094 |