The Influences of Internal Marketing on Organization Citizenship Behavior
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 94 === Internal marketing (IM) has been a new and developing research topic recently. It is defined as promoting the company, as a product, to its employees. IM targets all the staff in the firm, developing employees’ customer-oriented behavior through traditional ex...
Main Authors: | Wan-Chun Liao, 廖婉鈞 |
---|---|
Other Authors: | Su-Chao Chang |
Format: | Others |
Language: | zh-TW |
Published: |
2006
|
Online Access: | http://ndltd.ncl.edu.tw/handle/87968805907674893094 |
Similar Items
-
The Influences of Internal Marketing on Organization Citizenship Behavior-Local Banks as Example
by: Chang-Chin Tai, et al.
Published: (2008) -
The Influences of Internal Marketing on Organizational Citizenship Behavior
by: Jung-Sung Chen, et al. -
The Influences of Internal Marketing on Organizational Citizenship Behavior:the Mediating Role of Person-Organization Fit
by: YANG, KUO-CHOU, et al.
Published: (2019) -
A Study of Organizational Identification, Work Status and Service-Oriented Organizational Citizenship Behavior
by: Wan–Tsun, Liao, et al.
Published: (2008) -
Forward Energy-Exploring the factors of influence Nurses’ service-oriented Organizational Citizenship Behavior
by: HUNG,WAN-CHUN, et al.
Published: (2016)