The influence of Consumer Life Styles, Degree of Product Involvement and Brand Personality on the Perception of Brand Luxury
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 94 === The practitioner's view, how survey the brand value objectively, possibly discovers to affect the brand value the factor, the reality is an important topic. Perception of brand luxury with the brand personality available helps the weight brand value, pene...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19280333925432516606 |